Adidas: Corporate Graffiti Advocate
March 8th, 2009 | 
Author: Worlds First Mobile Art Guide for the iPhone Whoopee!
I stumbled across urbanartguide.com this evening. It looks like another example of corporate glorification of graffiti vandalism designed to sell shoes and promote the iPhone. Using iPhone software available March 20th you can express your originality by venturing out into derelict neighborhoods wearing your cool shoes and take pictures of your favorite vandalism. Even cooler you can mark it on a map.
Hey, perhaps this could all backfire on Adidas and be a new graffiti fighter’s tool for use with the new graffiti database products in use by police departments? One can hope.
Companies like this that glorify vandalism and the graffiti subculture are tragically enablers of global proportion. Enablers of global graffiti vandalism. Thanks to these copy-cat marketing tactics with no originality whatsoever American kids and European kids are encouraged to “celebrate originality” by visiting dangerous locations to take cell phone pictures of vandalism. Sickening.
The NoGraf board should take this one up at its next meeting. While we do so, members and others opposed to corporate glorification of vandalism might want to consider the purchase of a competing shoe.
Celebrate originality if you must. Looks like the big launch is in Berlin, Germany. I’ll miss the party.
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Look around Dipsh*t just because not all real artist commercialize themselves for your pathetic blog posts don't slam art in its truest form and if Adidas or Nike or TNT or Pepsi or any other company wants to embrace street art and illustrate its artists it should be able to endorse it. You sound like a pathetic house wife who drives around in a mini van and makes remarks about the amateur gang signs someone threw up on your neighbors fence. Dont mistake toys for real artists. Graffiti has been an inspiring art form and embraced in the art community at least since the 80's and defined an era in our time. I come from a big city and Graffiti was all around and shaped some of the areas and communities I knew. As a fellow tagger myself I was able to take my passion for street art and work for some great clients using the urban form through out my pieces. You should understand it before you slam it. How you accept the graffiti dubbed as billboards and ads and not the form that helps shape generations and define the struggles we face. I hope you download this and take a tour and see how beautiful and talented these artists really are
The corporate marketers mock the anti-graffiti movement as well. We're all haters they say. I have always wondered how I'm the hater and yet not the one vandalizing public and private property with spray paint, etching tools, stickers, or markers. See this Adidas marketing campaign from last year:
http://www.complex.com/blogs/2008/05/12/adidas-la…
Big shoe company. Big profits. Big props for vandals too. Quite a combination.
This is nothing new for Adidas, that corporation could care less about the billions that it cost to repair property damaged by graffiti vandals. They only care about their wallet and let public/corporate responsibility fly out the window. I will never buy an Adidas product because of their failing record of public accountability and decency. If more citizens took up this cause like most of our members have, Adidas would have to change and be a bit more responsible. But as long as they have a sub-culture of mindless youth to market their product to, they will do it. Do these kids really think Adidas cares a nickle about Art? All they want to do is brainwashed those young undeveloped minds into buying their shoes! It seems these kids just follow along and right into the trap.